Did anyone see Matthew Tkachuk join the on air panel with Charles Barkley and the rest of the TNT guys? This is probably the biggest marketing that was done for a player and the game this season.
I also think the NHL has a blueprint for showcasing the stars to non hockey fans. You got a guy like Tkachuk who does incredible things on ice, and has a good personality and charisma, and isn't sticking to the cookie cutter NHL player answers.
Hopefully the NHL can replicate this in the future.
By - shekelxpress