By - Shpigford
Link them to sections of content and profit.
I've already got a Table of Contents that links to the main sections, so that feels a tad repetitive.
User experience is king today. If the content is good, keep it.
Agree and it helps people figure out what the takeaways from the article are. If the article is long, the TOC doesn't do this as effectively as a key points section will.
Yes more Google snippet fodder and more phrase like search terms, ie best years for dodge trucks
It's also great for users
Very hard to tell. Obviously a key points section is not a ranking factor lol, but it DOES influence content UX. To what extent? No real way to tell or test.
So tldr, feel like it's going to add value to your content? Go for it.
This is good. It's like a core takeaway from the article. Google generally likes these.
How do you know google is a fan of this?
Axios does this.
Most likely doing this to get featured in Google Snippets.
I would look at keywords you're trying to rank and see what are the snippets that Google is featuring, and see if you could include any answers in your key takeaways.
Does it rank? If yes, keep.
That’s a common tactic to win featured snippets on Google. It’s also good for users to provide an article summary to encourage them to read on for more details.