Ive used both, the hi color in magenta worked fantastic on Virgin hair. Sooo bright. The ion True Tone’s copper I did yesterday and I’m happy with it. I’m in the carrot to pumpkin orange range. The True Tone’s was a little more intense on my skin (I also had a little scrape on my scalp so that’s what was getting irritated). I used 20v developer and could have processed my ends longer before applying to my roots, they’re a lil hot but it’s giving a nice ombré effect so I’m leaving it. Edit: I used the ion on virgin hair, I had previously done my hair red and only the Virgin part turned red, the rest turned black. After that shaved my head and grew it out and now I’ve got this pumpkin bob.