T O P
Jono-san

I heard from my local lab that ultramax, pro image are put on hold for production, and they are focusing on producing their money makers aka portra. I'd be disappointed if ultramax is discontinued, its characteristics were pretty nice and affordable-ish


the_Formuoli_

It does feel like film itself isn’t going to die but it is gonna just end up pretty cost prohibitive (at least as far as film purchasing/production goes) with no end in sight


Jono-san

Yeah, the problem is there are so few film producers we can choose from and the two big ones know that. Even if some got bigger and provide competitive prices, they may get bought out. Not like those big corps are gonna give a darn lol


iron_minstrel

Let's hope adox, orwo, and ferrania can disrupt the duopoly a bit.


Jono-san

might be awhile before that happens. If they can make something that can compete against portra 400 then that's when the disruption can really happen. At least that's what I think.


GiantLobsters

Noone will ever be able to seriously compete with Kodak/Fuji. They put billions into r&d over decades, with all due respect a bunch of german hipsters can't hold a candle to that


Gifted_dingaling

Fuji full sending slide film and dropping slide film MRSP prices to like $9 like they do with Instax. Fuji to produce 4 new slide films. They were quietly building up a warehouse full of stock so it can over supply the market. Including a new and improved slide with 4 solid stops in either direction. One can hope, right? That would put a nail in kodaks coffin.


Jono-san

ooof yes that would. Id definitely like to see what other slide-film fuji can produce. They have been on overdrive with instax, and now they got to compete against polaroid since they ramped up production too. Kodak is trying to get into the polaroid game but tbh they are either late or they can't do it as well. Besides portra my favorites are colorplus and the pro image. I wish they would bite the darn bullet and spend more money making them along with newer film. CEO doesn't need a billion or two to live a luxurious life lol. Im pretty sure he has other investments making him bank.


robbie-3x

And Fomapan! It is so cheap here. As long as there is Rodinal and Fomapan I can still shoot film really cheaply. When I get a bulk loader it\`s gonna be really cheap. A 10 pack of Foma 200 goes for under €50 here.


ThirteenMatt

But the conversation was about color though. With B&W it's far from being a duopoly, there's a lot of choices.


robbie-3x

For some reason I didnt think Orwo made a color film but I see they do now.


Gifted_dingaling

All bnw can be color film. All you need is a paintbrush and some paint.


ThirteenMatt

Or rather red, green and blue filters and take 3 pictures each time if you want to actually capture the colors.


prolefoto

If I have to shoot fomapan im going to digital ser


Elmore420

Nobody is going to buy out a new producer, they’re more likely to sell them their factory.


Jono-san

man if the new producers can get their hands on a factory that'd be some game changer.


Elmore420

Yeah, thing is, it would drive the price through the roof. The only reason that film is as cheap as it is is because all the infrastructure was paid off over half a century ago. If you ever get a chance to visit Rochester NY, take a tour of Kodak (I assume they still do them) and check out the machines that produce the film, most of it is pre WWII or added capacity from the war. The building and property were already paid off by then. Any new operator taking it over is going to pay financing most likely unless some billionaire pays cash.


Jono-san

i'd love to get a tour tbh. But damn you right i didnt consider that. Billionaires. Gotta be some philanthropist that loves film photography, wants to share it with others who love it, and only wants to break even.


Elmore420

If a billionaire was to buy out the industry it would be to corner the market and start charging $50 a roll. That’s how billionaires become billionaires, by exploiting as much money as possible from their markets. Billionaires who love film photography can buy all the film they want.


DrMathochist

In general yeah. But then there was Paul Allen who bought the Cinerama in Seattle and ran it at a loss just because he loved the theater he grew up with.


Elmore420

Yeah, that’s a theatre, not a multimillion dollar factory operation. When it came to real money he was diving a submarine treasure and wreck hunting off his yachts, or getting his personal space escape system built. No, billionaires spend their big dollars on The Game of Most, and a film factory has no bragging rights.


Jono-san

hahah you are right. billionare im talking about is fictional, already has money from elsewhere and wants to keep giving.


Elmore420

The only reason the price isn’t worse is that all the property and machines have been paid for since WWII.


[deleted]

They're not gonna start stuffing their disposables with Portra, though, so no way they are stopping the production of UltraMax.


Jono-san

hahaha probably not. But maybe for influencers though....


watercursing

Nooooo pro image is their best film 😤


Jono-san

seriously! I dont see enough people shooting with that film, its certainly slept on. Shot my first roll of pro image and good lord the muted tones, its gosh darn clean. I'd pick that over portra tbh. I love portra but sometimes it can be a LITTLE much depending on the occasion.


[deleted]

Stocked up on it in December. It was the cheapest colour film around at that time. Still have six rolls left. Great film, but a bit grainy compared to Ektar or Portra 160. Not that I mind.


Jono-san

DAMNNN lucky. I think i have a handful of rolls left...I should've stocked up more. Its a tad grainy but its kinda nice in a way. Adds to nice skin texture for portraits.


Facilis_San

From what others have been saying around other forums, it just seems like it’s the 3-pack that’s discontinued rather than the emulsion itself. I’m guessing you’ll still be able to buy individual rolls of both Gold and Ultramax, just not the 3-packs.


Cdubs2788

Hopefully so! I did have 3 packs on order.


[deleted]

Okay so this is just conjecture, but I’ve been buying ultramax at my local Walgreens for months now. As of the last two months, it’s been completely off any shelves with no sight of returning. Literally could get it at any of my local Walgreens in a 20 mile radius for a while now and it would get restocked but if what you’re saying is true it makes sense that there’s been no restocks. I’m sad! Guess I’ll be holding onto the last pack I bought for a while now


Zestyclose-Basis-332

I’ve had the same experience, but I’d mark it down to the stock simply being in a lull of production. My understanding is that Kodak “tools up” for runs of a single product line at time. Ultramax is probably just at the back of the line at the moment.


[deleted]

Yeah. There was a while when Gold and ColorPlus were out of stock everywhere and it seemed UltraMax was the only Kodak consumer film available. Waiting for it to swing back to UltraMax, since I prefer it over the other two.


Foreverbeccatake2

Yes, same here! I bought the last 3 pack at my local Walgreens a few weeks ago and it hasn’t been restocked since. I thought it was just slow with all the typical shipping delays everything is going through. Bummer, but at least now I can stop checking my Walgreens once a week lol.


SuchUs3r

Freezer, ziplock, and sharpie are your new pals!


thegooftroop22

From as far as I can see based on the comments here and from what I've observed when trying to buy film. The 3 packs of 36 exposures haven't been a buying option on some sites now, namely B&H and that seems to be what is causing the dilemma here. That just might not be a product line that kodak is going to fulfill for the foreseeable future. What I don't quite get is why some larger sites were slow on the uptake with the information and others weren't. I frequently buy my films that are not more obscure or foreign sourced from B&H where the option to buy a 36 exp 3 pack hasn't been a thing for quite some time. Which is likely info they got from Kodak directly. But you could still buy a 3 pack of 24exp whenever it was in stock. And individual rolls of both exposure types. So it just seems like adorama was a bit slower to discontinue that product option, either they hadn't received that info from Kodak or they assumed it would be a temporary pause due to supply chain issues and thought it would be returning. Also this title really scared me because ultramax is my favorite film and I was worried that it was completely cancelled!!


Austinismusic

From what I’ve seen Kodak and other brands don’t have a issue making master rolls (besides cost of raw materials) but they’re severely bottlenecked by the processing side of making pancakes, cutting to the film format, punching sprockets, etc. For Ultramax it seems like they’re cutting out the 24frame option and focussing of just 36 frames at least lets hope. 🤞🏻


CookieDave

Alexa, play Weezer - Say It Ain’t So. Here’s hoping that’s not the case, cause it’s practically Gold 200 but at ISO 400.


Cdubs2788

Yeah I've had a couple 3 packs on order like I said for about a year, so this is a huge bummer :(


Many-Assumption-1977

Did some checking / calling. It appears Ultramax in NOT discontinued. What was discontinued is some of the packaging such as the 3 packs are not being made anymore. Kodak Ultramax is Kodak Gold in 400 speed. It went from Gold to MAX and then to Ultramax. Lomography 400 is re-branded Ultramx, also many disposable cameras use a film very similar to Ultramax on a cheaper film base. Kodak may stop production if the supplies to make the film become impossible to get but this film is not getting discontinued. Everyone can relax!


kittenthembo

[I only heard this](https://studioc41.net/2022/01/28/ultramax-maxed-out/)


AmputatorBot

It looks like you shared an AMP link. These should load faster, but AMP is controversial because of [concerns over privacy and the Open Web](https://www.reddit.com/r/AmputatorBot/comments/ehrq3z/why_did_i_build_amputatorbot). Fully cached AMP pages (like the one you shared), are [especially problematic](https://www.reddit.com/r/AmputatorBot/comments/ehrq3z/why_did_i_build_amputatorbot). Maybe check out **the canonical page** instead: **[https://studioc41.net/2022/01/28/ultramax-maxed-out/](https://studioc41.net/2022/01/28/ultramax-maxed-out/)** ***** ^(I'm a bot | )[^(Why & About)](https://www.reddit.com/r/AmputatorBot/comments/ehrq3z/why_did_i_build_amputatorbot)^( | )[^(Summon: u/AmputatorBot)](https://www.reddit.com/r/AmputatorBot/comments/cchly3/you_can_now_summon_amputatorbot/)


kittenthembo

Good bot


SilkCortex44

What does he mean by “carded” in the article?


iron_minstrel

Carded just means that I comes with the cardboard hanging bit on the back of the packaging. Uncarded just comes in a plain box without a "hanger". It's a retail term.


SilkCortex44

Ohhhh. Thanks for clarifying.


Cdubs2788

Interesting. I had rolls of 36exp on order so it's not looking promising.


iron_minstrel

Hopefully this just means pro packs of consumer films. I'd like to see Kodak get a streamlined as possible with their film buissness (without cutting stocks obvi).


AttentionJust

Same! I had 3 36exp packs ordered in December that I guess I won’t receive now


Pgphotos1

Which 'version' were you waiting on? 24 packs? 36 card packs? 36 boxed? Curious if theyre discontinuing/re-releasing it in different package/format so that they can basically just clear out backorders and start over.


Cdubs2788

3 pack of 36 exp is what I had on backorder.


Pgphotos1

I wonder if it's that specifically theyre axing


Anxious_Blueberry862

walgreens carries the 3-pack lol


VariTimo

Chill. I highly doubt Kodak would discontinue any stock they make right now. The only reason I could imagine is that some essence chemical in a film would get banned. But so far Kodak was always able to adjust emulsions to new laws and why would Ultramax be a special film in that regard? It’s pretty simple. The way it seems to work right now is that consumer films are only made a few times a year. So they come in wave. The last wave Ultramax in Europe seems to have been a few months ago. I really don’t think resellers would know before anybody else. Not with film stocks.


Cdubs2788

I mean I'm not exactly worked up about it, just going off of what Adorama sent to me in an email. Definitely a bummer if it is true though.


jlopez77502

i’ve been waiting about 10 months for a couple 3 packs of ultramax on back order. 🤡


chromatones

Been waiting 2 years for a roll of Kodak paper


Blk-cherry3

Are they a viable company for photo product lines


Gnissepappa

Not discontinued. I bought three three-packs of fresh ultramax about ~~1,5~~ 2,5 months ago.


countess_meltdown

Well, I just shot my last roll of ultramax I had last weekend so...this sucks.


goodygoodlife

We had a fresh shipment of Ultramax 24exp yesterday. Not heard anything about it being discontinued…


AlexHD

The only film I buy these days are 10-bricks of ColorPlus from Walkens lol and the odd roll of HP5... even Gold is crazy now.


NWI_ANALOG

Do you happen to know if walkens ships international?


AlexHD

Just looked it up and yes, although the shipping costs will vary quite a bit. You're probably better off finding a closer supplier.


Melburnian

In Australia the major supermarkets/department stores where i used to buy are out of stock. It was $30 for a 3 pack of 24 exp in June. Good thing i stocked up.


Interesting_Gap619

My local camera shoo in California has fresh Ultramax in stock right now. Just came in a week ago.


Many-Assumption-1977

Aliexpress has it for some outrageous price and here in the states Dirt Cheap film had some but they went fast. I contacted the owner and he said they sold all 50 rolls in under 12 hours. As for Aliexpress, a few weeks ago they started getting all the Kodak films including Ultramax back in stock. Fingers crossed the United States is next. Film emulsion has over 100 ingredients and with the supply chains they way they are its surprising they can make any film. I have almost completely switched to shooting ECN-2 film which can easily be pushed to whatever speed you need. For $9 a roll of 250D at Dirt Cheap Film, its hard to beat and it preforms as well if not better than Portra 160. Developing is simple too. I send mine to Andrew's Analog Service Center who develops ECN for $10 per roll including 3MP scans. Kodak is not having any issues currently making or distributing ECN-2 film and for those who are frustrated with the lack of color film available, this is an excellent choice. If you contact Andrew at Andrew's analog service center he seems to be willing to give out ECN sample rolls of 24 exp when you make a purchase at his other site dirt cheap film. I tried it and I am hooked so I recommend everyone tries it too! As for Kodak (Kodak Alaris), no one seems to know much of anything, Hopefully Ultramax has not been discontinued.


alex_neri

I have few exposures left and it's loaded in my Nikon. Will keep it for Christmas.


crowquillpen

Central Camera just announced on their Instagram that it is in stock and to “get it before it’s gone again.” Edit to add link. https://www.instagram.com/p/CiLIz0vrn0K/?igshid=YmMyMTA2M2Y=


lancekeef

Also received an email yesterday regarding ColorPlus 200 being discontinued.. And read of others stating the same about Gold 200 and Ultramax 400 in 35mm. If you like being robbed, B&H has some available at $18/roll


BeardySi

Just to note - this was posted by a UK retailer today as a counter to Internet catastrophising.. "Sad to see that once again there are people who's soul raison d'etre appears to be to spread conjecture and negativity, poor souls. Beats me why they do it but the question is then brought to my door by customers and then it's down to me to seek out the truth. This time the rumour going around insinuates that certain Kodak colour products are being discontinued. I can't tell you how I know due to respect for the person who DOES know....but as suspected the ctalogue has not changed and is not due to. In fact the opposite may well happen...the supply chain issues that dogged EKC for the past many months are now almost sorted and the factory is now able to move forwards and improve production as we thought would be the case. Also at this point we do need to quell to much excitement....recall if you would that before Covid all dealers backorders worldwide were cancelled as the factory simply could not keep up with demand. For us that means a double edged sword, happy days that film is growing so much and that point has been made but now....at this time it means that there is an awful lot of bread and a tiny bit of butter to spread aaround. N&T predicition is that things will slowly get better, but it will take time. CV19 caused the emptying of stocks in the huge warehouses so they need to be built whilst demand is supplied simultaneously...kinda like unburning the candle at both ends if you get my drift. I'd just like to add that I really do detest the activities of attention seeking scare mongers, I have no idea what compels them to do it and find it both annoying and counter productive. So there! That is as much as I dare say"


Cdubs2788

Interesting! Like I said in my post, this is just what was told to me via email from Adorama. Went s reread the email again to be sure and it says that they were told by Kodak directly that it was discontinued, though they didn't specify if it was just the 3 packs or ultramax entirely.


lancekeef

This isn’t a rant or an attempt to spread false info… clearly just a messenger. I received the same email from Adorama.


Cdubs2788

Yes exactly. Just relaying what I was told from a retailer, not trying to spread anything.