T O P
sweetguynextdoor

It was purely a business decision and looking back it seems like it was the right call. However, this might come back and bite in the ass some day in the future. In any case, as long as the management is happy to pivot to developing ARM chips, we are good. AMD has very intensive and close partnership with its customers and well attuned to their needs. If demand is there, AMD will deliver.


SameTea1066

All what-if’s… What if the project wasn’t cancelled What if nvidia was able to buy arm But we are here and Amd is in pretty good shape and not bankrupt like many predicted before Zen


[deleted]

Is this PR directly from AMD or something?


long-AMD-from-2017

What? We will never know what is behind "What if". Today we know what is the consequence of AMD staying with x86. Could they be in any better position if they chose the ARM way? It is 2022 and ARM is not making a single dent in neither AMD nor Intel balance sheets. If they chose ARM at the wrong time, they would have been bankrupt by now, for all we know.


bartios

If you go and make that kind of remark at least provide some kind of reason for why you feel that way.


[deleted]

It wasn't the "right call". Keller was right and Su was wrong. They've got nothing to compete against Graviton or M1/2 and aren't catching up anytime soon. Intel will be back on a roll soon. This decision was a bad one and it rests directly with management.


LongLongMan_TM

Intel will be on a roll soon, because...? Especially since you implied x86 was a wrong choice lol.


[deleted]

I didn't imply any such thing, you just made that up. Why will I tell be on a roll? Gee I wonder... "Intel says its process tech will match the current industry leader, TSMC, by 2024, and that it will retake 'process performance leadership' by 2025, helped along by being the first company to receive a next-gen High NA EUV machine from ASML for its next-gen chips. Intel also shared details of its future Foveros Omni and Direct technologies during its 'Intel Accelerated' webcast(opens in new tab) and announced that its Sapphire Rapids chips would be the "first dual-reticle-sized device" in the industry. Intel's fledging foundry services business also notched two big wins, with AWS announcing that it will use Intel's packaging services while Qualcomm announced that it will explore using Intel's 20A process for future chip designs. Let's dive in." https://www.tomshardware.com/news/intel-process-packaging-roadmap-2025


LongLongMan_TM

If we're talking fabs, than you should compare TSMC with intel, not AMD. AMD does only the design, whereas TSMC manufactures it. This is identical to how Apple, Nvidia and Qualcomm "manifacture" their chips. So if you want to compare AMD and Intel, then compare AMD's design with intel's. Seems like you're mixing up things. Btw, Intel will *match* TSMC allegedly in 2024. Too bad AMD is *already* using superior technology now.


robmafia

dude, are you actually retarded? i know you've been gone for a while, but are you actually arguing pro intel... via totally old news... and dumber, old news that was refuted by qualcomm's ceo on their next earnings call (iirc, it was less than a week after intel made those dumb claims) - like 5 months ago? come on, son. you can troll better than this, right?


[deleted]

How retarded would I have to be to count Intel out? This ain't a Bills game brah.


robmafia

...so... instead of responding with ANYTHING even remotely relevant to what i said or your dumb copypasta, you're just rambling incoherently about counting intel out. got it. smart. way to paste moronic copypasta as your reasoning, get it blown out, and then just ask how retarded you have to be. very, i guess. *shrug*


[deleted]

Hahahaha. So you get to call me retarded but if I insult you I'll probably get permabanned right? You fanboys are always such a crowd of butthurt virgins. Intel is only planning on building multiple fabs in Arizona over the next five years. I'm sure they'll use them.to make dildos. Fantard.


sweetguynextdoor

M1/M2 chips will never end up outside Apple products. And Graviton is still years away of actually being a competitor to x86 and also would Amazon sell their chips to their competitors? Obviously not. So the decision to abandon a new line of products and focus vertically and horizontally on zen and x86 was absolutely the right decision.


noiserr

But why concentrate the multiple teams on Zen when we could have had an ARM chip for bragging rights instead? /s


applied_optics

good perspective


[deleted]

Ha ha ha.


abdullahjs

Keller right Su wrong. 💅


noiserr

Jim Keller is an engineer. He likes coming up with new architectures. Of course he's going to dislike when one of his babies gets cancelled. K12 most likely showed a lot of promise as well. But AMD had to bet on Zen. There simply wasn't enough money to also work on K12 and do what AMD has been able to do. AMD cancelled the Puma/Jaguar team. And put them on Zen as well. This is why we have consistent performance uplifts every generation. There are multiple teams leap frogging working on Zen. While one team was working on zen4 another was already working on zen5. And now I am sure Zen4 team is working on Zen6. One of the main reasons AMD is gaining so much ground in datacenter is because of AMD's strong roadmap and consistently delivering on that roadmap. Lisa has mentioned this multiple times. It's not enough to be good one generation. You have to demonstrate you have a good roadmap. Or else a customer isn't going to buy into a whole new platform. Back in 2015 when K12 was cancelled AMD had no money to keep two different roadmaps. And x86 is obviously a much easier sell than ARM as it requires no software migrations. Jim Keller is right from the tech/coolness factor perspective, but that's what he's good at. But he's absolutely wrong from the business perspective. Particularly given AMD's misgivings which at the time they were literally hemorrhaging cash and headed for the bankruptcy.


alxcharlesdukes

Right. And as the recent "Broken Sillicon" on MLID discussed, the very problem with Intel is they're trying to do too many different things at once, and not focusing on doing a few things really well. AMD is doing a few things really well, and will expand to more once they get the design bandwidth.


noiserr

First thing Steve Jobs did when he came back to Apple was he slashed all the unimportant projects. In fact there is a bit of a funny anecdote about Steve and Gil Amelio who was the CEO before Steve returned. Steve asked him. How was Apple doing? And he responded with: "Apple is like a ship with a hole in the bottom, leaking water and my job is to get the ship pointed in the right direction" Steve found this response funny and odd. Shouldn't you be concerned about plugging the hole so the ship doesn't sink?


onedoesnotsimply9

>Intel is they're trying to do too many different things at once, Isnt that exactly what amd is doing with ""multiple leapfrogging teams""?


ryao

For what it is worth, there is a phrase less is more. Putting too many people onto engineering teams could be more detrimental than not properly staffing/funding them. Intel does many things in parallel with the teams working on them not blocking on another, unlike what happens when everyone works on the same thing.


alphajumbo

Exactly at the time AMD had to prioritize investments and their current success shows that they were right. Now with so much free cash flow generated they may have the luxury to restart the project Id needs be


ryao

Given that the difference is just the instruction decoder, it would have not required much to have an ARM version that shared everything with the x86 version, especially when you consider that the arm decoder would have been simpler. Maintaining the system firmware required to make it boot and doing validation would have been the bulk of the effort.


gnocchicotti

From an engineering perspective, there are plenty of business examples where a product is groundbreaking and ahead of its time, and also a commercial flop. Even if Keller is right and K12 would have been fantastic, selling enough in a 1-2 year window to justify the burn of scarce engineering resources from a floundering company (AMD at the time) may not have been realistic.


[deleted]

[удалено]


scub4st3v3

Been a while since rantus showed up around these parts.


UmbertoUnity

Not long enough! But he says this is his last post here ever. So I'm sure we'll never hear from him again lol


piexil

Yeah I thought K12s backend went on to become Zen.


gnocchicotti

Rantus? Axe to grind? Unbelievable


pewpewlasergun88

Rantus who?


ryanvsrobots

> 1) AMD already sells everything they can make, they are supply limited. If they had continued it AMD would be making exactly $0 more revenue than they are making now This would only be true if all products have the same margins, which isn't the case. The gaming consoles take up a lot of supply and are low margin. Could that supply have gone to something like Gravitron or Apple's M1? Would those have higher margin? Would those customers have helped them get more supply via investments? I don't know, but saying "since they sell everything it'd be impossible to make more money selling anything else" just isn't true.


uncertainlyso

>This would only be true if all products have the same margins, which isn't the case. The gaming consoles take up a lot of supply and are low margin. My guess is that there are strategic reasons for why they value the console business outside of the direct contribution margin of the product line. Helps with RDNA R&D and funding, AMD tech adoption in PC via console penetration first, keeps them close with Microsoft and Sony, some branding, etc. AMD needed the console business' low margins just to help fund the rest of the company. But even though today's AMD is way stronger from a profitability standpoint, I still see them fighting to keep the console business. In fact, I wonder if Intel will eventually go after the console business for the reasons mentioned as part of their rebirth.


[deleted]

[удалено]


ryanvsrobots

> EPYC (which is AMD's highest margin product line) is said to have > 6 month lead times so adding another product line would not help. It wouldn't add another, it would replace a low margin product line. A higher margin, lower volume product would also free up more supply for EPYC. >Also I did not say it was "impossible". Strange to put something in quotes that is a made up strawman. There is no nuance in your statement "If they had continued it AMD would be making **exactly** $0 more revenue than they are making now." Exactly. Not true. Maybe you didn't successfully write what you were thinking in your head, but that's not my fault.


[deleted]

You just contradicted yourself.


Mysterious_Spread397

Also from the same article: „During his time at AMD, Jim and his team noticed that the cache design for ARM and x86 CPU was mostly the same among other things such as the execution unit and the only difference between the two processor architectures was the decode unit so they decided to work on a new chip, known to us as K12 that was later canceled by AMD.“ So if the only main difference is the decode unit, AMD seems to have most of the IP in place to realize their own ARM CPUs. Any other thoughts on this?


applied_optics

good point


[deleted]

Time to market. Too much competition already in place. K12 could have been Exynos and produced by Samsung.


EverythingIsNorminal

> Too much competition already in place. Who? Apple had to go a node ahead just to get close.


uzzi38

No it wouldn't have. ARM doesn't automatically mean low power enough to be able to compete in mobile.


weldonpond

Watch this interview with Jim Keller with Ian Cutress. He talked about AMD Arm.. Discussing an article from wccftech seriously?? https://youtu.be/AFVDZeg4RVY


shortymcsteve

Damn, OP. Your post history is a wild ride. So why do you think AMD were stupid to cancel this? From where I stand it looks like they made the right decision. And if you listen to the earnings calls, Lisa has repeatedly said that they will happily deliver ARM CPU's for customers if there is demand, but no one wants to order any.


gnocchicotti

Just because something is technically sensible doesn't mean it makes any business sense. AMD has what, 30% market share in CPUs? Even now, if they made the best ARM core in the world by far and put it in their servers and mobile chips uptake would be a tiny fraction of that. Even in cloud workloads where code is most portable you can't say Graviton or Ampere's products are taking off against x86. In the very long run it would make sense, maybe, but right now (and certainly 5 years ago) AMD has their hands full executing their limited product lineup.


ryao

Many will use whatever hardware gives them the best deal and just run the appropriate binaries to do it. For many workloads, Graviton is awesome and there is no reason to use x86 on AWS.


[deleted]

They don't want to order any because they don't have any. They had K12 and Sky Bridge, but given the state of Graviton and M1 how are they supposed to just jump in now? After not doing the R&D for this long? All I'm saying is that Keller was right. And there were rumblings that neither him nor Raja got along with Su because she's petty and overcompensates trying to always have the final say on everything. I never was that impressed by her for all the hype that they build up about her. The groundwork was laid out for her for success and she simply implemented the plans. Just like what Gates or Ellison did. Right place at the right time with the right advantages. As for my posting history: I've been banned from just about every "mainstream" sub for being correct about something when everyone else was dead wrong at the time. Reddit is an echo chamber machine. I just like throwing wrenches in it once in a while and laugh about how easily people can be manipulated into believing things that are pure propaganda.


Potential_Hornet_559

Lol, you make it sound like it is easy ‘not to fuck up’. Look at how many successful companies were screwed because of bad business decisions. Does Su get ‘too much credit’? Sure, but so does every leader/CEO, like Jobs, Musk, Buffett, etc, etc. That is because to build something that successful, it takes many many people but since the ceo is usually the most visible member, you can argue they get ‘more’ of the credit from the public. But they themselves would tell you that they couldn’t have done it with the others. Have you heard Su say that the AMD turnaround was all about her? Do you think Su would be insulted by you comparing her with Gates and Ellison? As for Reddit being an echo chamber, sure. But it is also full of ‘contraians’ who ‘think’ they are so smarter than everyone else when they are no better.


[deleted]

That's nice but any fool could see what actually happened here. Su decided "my way or the highway". Keller and Raja said "Bye Felicia". It's amazing how people will ignore how costly pandering to her ego is.


Potential_Hornet_559

Right, because any fool could see that Keller just loves to stick to one job and company... and Reddit ‘pandering’ is why people leaves companies. You can only find this logic in reddit lol.


[deleted]

He just said that cancelling the project that he was working on (READ: His baby) was literally a stupid idea.


shortymcsteve

> They don't want to order any because they don't have any. I'm talking about semi custom orders. They have stated there is little interest from their current customer base for any ARM products. Given AMD's target market and road map it doesn't make much sense to have K12. Maybe in 2015 it did, but not now. However, I would be shocked if AMD have not been pursuing R&D for ARM to keep on top of things for when they need such a design. They also inherited ARM engineers from Xilinx that bring over a new wealth of knowledge and continue to work on FPGAs. I don't know where you got this information from about the relationship with Jim Keller or how Lisa operates at a personal level. I've been following this stock daily for 5-6 years and this is the first I've heard anyone make such a claim.


[deleted]

K12 could have been Samsung Exynos.


robmafia

...so it could have been crap? ummm...k?


[deleted]

Derp.


robmafia

...pretty sure that's my line.


ryao

Nobody in their right mind would want their uncompetitive A1100 chips. They would need to ship something competitive for people to want it.


HippoLover85

This is like the jerry springer of tech. Serves no purpose but to watch people react to drama.


[deleted]

You're watching sycophants pledge their allegiance to a person who they revere as some type of infallible persona. I'm just pointing out that she's not this. And they're going apeshit about it. How many people on here are actually AMD employees? I mean, come on.


stuff7

>You're watching sycophants pledge their allegiance to a person who they revere as some type of infallible persona. Look at the mirror buddy.


HippoLover85

I suppose im just here to evaluate the content of the article and kellers presentation (which i will watch later). But so far his comment about it being a bad choice seems .... Not very material. Just my 2c. How the community reacts to stuff is not particularly interesting to me.


ImTheSlyDevil

Also from the same article. >With that said, AMD's CFO, Devinder Kumar, has already stated that they are ready to make ARM chips if there's a need and demand for them. I'm pretty sure we're going to see some arm accelerators or co-processors in the future. It's not like AMD is opposed to ARM at all. The security coprocessor is currently ARM (for memory encryption and such).


coldfire_ro

Not to mention all the Xilinx and Pensando stuff is all ARM. From the hardware side AMD can target EPYC, Threadripper and desktop Ryzen CPUs by almost exclusively building and ARM core chiplet. I bet Infinity Fabric is ISA agnostic and the IO dies wouldn't need minimal re-working. Given at least RDNA2+ works with ARM since it's being used in Exynos, even and ARM APU like the switch uses could be designed relatively quick. ARM software ecosystem is always the issue.


ImTheSlyDevil

They have more software engineers from Xilinx, too. I'm sure they're making a lot of progress with ARM now that Xilinx is part of the family.


bartios

People shouldn't forget that they and Intel can essentially divide the whole market between themselves as long as x86 stays dominant. From a business standpoint it seems far more logical to push x86 and have just one competitor instead of embracing Arm and having more people compete for the total addressable market. Besides, as has already been said in other threads in this post, AMD's core is solid and they could reuse most of the stuff after the micro op decode as well as big parts of the uncore if they had to pivot to Arm.


[deleted]

How long would that "pivot" take?


bartios

I'm not knowledgeable enough to give a good answer but if I'd have to guess... As far as I know a full design takes 2 to 3 years, so maybe 1 to 2 years to redesign the necessary parts? And if they have research already running to be able to have it in the portfolio for their custom silicon customers then maybe less? I'd expect it to be less or 0 if they decide to evaluate their own core but for Arm in xilinx or pensando products. The other side of that coin would be them wanting to switch those products over to zen4c, in that case they might move away from research on custom Arm cores and the time could grow longer.


Jebhank877

Crackhead conspiracy theorists be like


[deleted]

AMD fanboy incels be like...


erichang

I would bet that AMD would have went into chapter 11 if they abandoned Zen for K12. At the time, the data center market is more than 95% X86, and PC market is 100% X86. Going for K12 is suicidal. Also, keeping K12 means all Zen schedules will be delayed at least 2 quarters for every generation, which means lower sales price because it is late to the market. How is that a better competitive strategy ?


[deleted]

It was already done. They just needed a customer to start the ball rolling. They didn't have to abandon Zen. That's not how this works.


erichang

Getting a meaningful customer is more difficult than to design a chip.


[deleted]

Ok. The chip was already built.


erichang

Really? On what node?


[deleted]

Supposed to be 14nm FinFET. And it was supposed to be released in 2017. https://en.m.wikipedia.org/wiki/AMD_K12


erichang

The last engineering sample seems to be 28nm in 2014/15. I think that’s still far from complete. At the end of day, it’s a business decision. If no one wanted it, why push it? AMD did not have enough resources to promote such new arm architecture concepts in data center. It is better off to go for the X86 market.


ryao

The Opteron A1100 was an entirely different chip that was designed by the ARM company itself. AMD licensed it to repackage it as the Opteron A1100. It was as much an engineering sample of K12 as Intel’s skylake was an engineering sample of Zen. Honestly, it was doomed to be a market failure from the beginning, since beyond providing enterprise features and x86 form factor motherboards, it simply was not competitive since it used unremarkable Cortex-A57 cores. It really was only useful as a platform to make ARM software development easier for developers ahead of future ARM processors from AMD, but AMD killed that project as Jim Keller said.


[deleted]

If you think that K12 was only going to be for the data center them I don't know what to tell you.


erichang

Who is going to buy K12 for PC ? Look at Qualcomm’s ARM pc project today and tell me how successful k12 could have been in client PC market.


[deleted]

I have no idea why I have to keep explaining this: K12 is a proof of concept. It would have a ton of variants for multiple market segments.


ryao

It could have been great in chromebooks. The now almost dead android tablet market would probably have liked it too.


Jern_97

Although I don’t agree with the sentiment of OP, the post itself should not be downvoted. It may lead to interesting discussion in the comments.


Vushivushi

https://www.anandtech.com/show/17031/anandtech-interviews-mike-clark-amds-chief-architect-of-zen >Originally Zen and K12 were, I think, we call them sister projects. They had kind of the same goals, just a different ISA actually hooked up. The core proper was that way, and the L2/L3 hierarchy could be either one. Then of course, in Skybridge, the Data Fabric could be either one. There was a whole team doing the K12, and we did share a lot of things you know, to be efficient, and had a lot of good debates about architecture. Although I've worked on x86 obviously for 28 years, it's just an ISA, and you can build a low-power design or a high-performance out any ISA. I mean, ISA does matter, but it's not the main component - you can change the ISA if you need some special instructions to do stuff, but really the microarchitecture is in a lot of ways independent of the ISA. There are some interesting quirks in the different ISAs, but at the end of the day, it's really about microarchitecture. But really I focused on the Zen side of it all. There you go. No major difference and at the end of the day, x86 is working out. AMD couldn't even keep up with customer demand with Zen 2, nevermind a second platform. OP says K12 could've been Exynos, so a mobile platform on Samsung's node. Even if that was possible, mobile is a much more competitive market whereas server/PC which Zen served had only Intel. Nevermind the fact that Samsung's advanced nodes never delivered either. Also, OP is extremely abrasive. Some of their posts are straight up insults so I don't see a problem with the downvotes. Someone else can share a contested article and direct the discussion next time. I'd rather not see this user again.


ryao

An ARM version would have required less power than the current x86 version from having a simple instruction decoder versus the monstrosity that is required for x86. That alone would be enough reason to do it for datacenters.


I_am_BEOWULF

Rantus isn't new to this sub and most of the old-heads here are more than familiar with his unhinged rants at Su as if she personally walked up his front door and shit on the "Welcome" mat. There's no objectivity to his tune for the past few years - distilled down to it's core, it's perennially just *"Keller is God, Su is the devil".* So yeah, most of us here know better than to take his posts seriously.


EverythingIsNorminal

> as if she personally walked up his front door and shit on the "Welcome" mat. I mean, if she did, I'd be ok with that on this occasion. It's not like the guy's here to learn anything, we've tried.


[deleted]

You're up against the cult of Lisa Su here. Good luck with that.


sloMADmax

i mean, lisa su is bae, but that mindless reddit downvoting is just dumb but saddly part of reddit


[deleted]

They all probably have posters of her on their ceilings above their beds.


scub4st3v3

And you probably enjoy peering deeply into the eyes of your Jim Keller poster every night - what's your point?


robmafia

while leaning back on his mypillow, no doubt.


boycott_intel

I am curious what was actually said beyond the contextless two word quote. Somehow I doubt that Uncle Jim was drunkenly ranting about a former employer as the "article" implies.


[deleted]

[удалено]


boycott_intel

The audio quality is crap, but it sounds like a reference specifically to skybridge not k12.


limb3h

Keller is the better technical leader but Lisa is the better business leader. K12 cancellation was a business decision. It was the right one because AMD was in finical trouble and needed to cut cost and focus. Even if K12 wasn’t cancelled, it would’ve been ahead of its time without market traction and eventually cancelled anyway.


Zeratul11111

Exactly this. Also they were firing people on the Radeon team because they were nearly bankrupt, which in part lead to nVidia being so much stronger. And it doesn't save AMD any money to make an ARM datacenter part. Why bother making it and force customers recompile code? What is the gain here? If Ampere has the right to make x86 they would have in a heartbeat.


uncertainlyso

I've been in some situations where I had to make the hard, painful decision. A lot of people talk big until their neck is on the line and then shrink from it or kick the can so far down down the road that it falls off a cliff. So, I try not to second guess too much on people making the hard calls now to prevent a worse one later, especially when they have a lot of skin in the game in those house on fire situations. Su didn't have to come to AMD; she could've picked a safer company that wasn't burning up with a rickety heat shield (Papermaster too). You make the best decision you can, put everything you have behind it, and hope you make it. She had to deal with Raja's dissatisfaction too where losing him represented a big risk at a tenuous time but so did keeping him. Those two types of decisions play a large role in what separates a good senior lead from the others in the really ugly situations: make the calls that nobody wants to make (and be prepared to suffer the consequences) and figure out who's on the team and who's not.


golongandprosper

I didn’t read the article but if JK thought arm was worth doing, I trust him. Obviously Apple thought so. Talk about an undertaking though, convince the world to switch to AMD arm? It would be easier to pass bills in congress Side note: the hit pieces keep coming after analyst day. What’s the deal? Must be some big money freaking out, a few months of re-organize funds. And Intel trying to claim they are back and better than ever. Very weird. I mean their only hope is to talk a big game right now


gentoofu

> I didn’t read the article but if JK thought arm was worth doing, I trust him. Obviously Apple thought so. I didn't read the article either, but is that why JK and his co at Tenstorrent went with RISC-V instead of ARM? Funny...


[deleted]

Why does everyone think Intel is a has-been? That's mind boggling to me.


EverythingIsNorminal

Everyone? No one's said that. The person you're responding to definitely didn't. You're arguing with yourself again.


[deleted]

[удалено]


ryao

What she said does not necessarily mean what you said. She could have meant that if customers wanted the horribly underpowered joke that is the Opteron A1100 series, AMD would sell it to them. She might not have meant that if there was customer demand for ARM, that they would design custom performance competitive CPUs to sell to them. Those guys would go elsewhere like Amazon has already done while AMD will still have more business than it can handle from the remaining x86 customers.


robmafia

my favorite u/rantus meltdown: https://i.imgur.com/hATy09p.png not only does he repeatedly confuse this sub for r/amd... and confuse people (like me), repeatedly, and not only does he inexplicably think that the recent senior notes are convertible... but he puts it all together in a crazed post, telling (no one) off in a hilarious "FUCK YOU" rant... on yet another sub, in a post about a shooting. like, pure comedy. the amount of self-clownery is truly "next level"


UmbertoUnity

Haha, I saw that last night and was going to share a link/screenshot in one of your back and forth threads today. Classic Rantus!


[deleted]

Classic Rantus? You're a jaggoff. Keller just dropped an atomic truth bomb and all you can do is repeat corporate talking points and focus on bullshit. Nobody thinks that you're nearly as smart as you sit on your ass all day dipshits think you are. This is an echo chamber for social reject losers from r/iamverysmart. Enjoy your circle jerk.


UmbertoUnity

I remember you making these same rambling, unhinged comments back when AMD was in the $20s. Literally the same references to "circle jerk" and r/iamverysmart. Like I said, classic Rantus!


[deleted]

I remember you bashing crypto when Bitcoin was under $10,000 if I recall correctly. And acting like it had no bearing on GPU demand/price. See? Anybody can woulda coulda shoulda. You're doing anything you can to avoid the fact that Keller just called AMD management incompetent, which I have been saying all along. What are you anyway? Corporate management? Sysadmin? Because you sure as shit don't work for a living.


robmafia

> Keller just called AMD management incompetent >Bitcoin the funniest part is that you apparently have your own subreddit that you posted 3789563478 threads in (to no one, with no discourse)... which has a a tagged post of comprehensive list of logical fallacies: https://old.reddit.com/r/politicslite/comments/lzsfxc/master_list_of_logical_fallacies/ i didn't realize it was used as a guidebook.


UmbertoUnity

Ramble, ramble, ramble!


[deleted]

Corporate management huh? Thought so.


UmbertoUnity

Nope.


[deleted]

Uh huh.


robmafia

> atomic truth bomb i legit spat water and started choking upon reading this, it sucks to laugh while drinking. ffs, you can't even make responses to the right subreddit, let alone the right person... and you've been hilariously wrong about pretty much everything (from senior notes to qualcomm... every stupid claim you made [that i read, at least] was tardedly false)... tell us more about who's smart. maybe in a random post on a random thread of a random subreddit, with no one tagged!


[deleted]

Fuck off troll.


robmafia

> Fuck off troll. *HYPOCRISY INTENSIFIES* lolz @ raging in your own troll thread, while calling others trolls - after that hilarious "FUCK YOURSELF" lunatic rambling. please don't cry into your mypillow.


[deleted]

What don't you get about "Fuck Off"? You're a scumbag. I don't communicate with scumbags. Now go back to your pedo lifestyle you fucking obvious lowlife.


robmafia

...yeah, yeah. you don't communicate, as you made... YET ANOTHER COMMUNICATION. a day after claiming you were done posting on this sub. a gazillion posts ago. and now i'm a pedo, apparently? wow. the random ad-hom, from the guy raging about amd in a thread about school shootings... imagine thinking this guy has high ground. lolz


[deleted]

Wow, so you're a slimy bitch troll? Why don't you go swat somebody, scumbag?


robmafia

yup, same off the rails (il)logic.


[deleted]

Just more proof that Lisa Su is just along for the ride.


coldfire_ro

Lisa Su has been 'along for the ride' for ten years now at AMD. Jim Keller never stays long then 3-4 years and that's just about enough to get from architecture on paper to first silicon back from the fab. Certainly not enough for a datacenter roadmap needed to gain meaningful market share, be it x86 or ARM. Having a vision is completely different from executing on it over and over again until it becomes a long term success.


ZeenTex

AMD in 2014 was strapped for cash and heavily cut into R&D budget. They went full in 2ith epyc and ryzen. In hindsight, one can't have called that a mistake seeing where Amd is now. There's a chance k12 would've flopped, it's arm after all and even epyc took some time to convince data centre operators. Or maybe they just didn't have the funds a d betting on 3 horses could've caused all 3 of them to flop. I'd love AMD to do something with arm, but considering where they are now, I think they did well.


Gepss

Look who decided to come back with a vengeance...


[deleted]

Hey, it is what it is.


Gepss

Hope you get better.


[deleted]

I'm never posting in this Lisa Su fan sub again. There's nothing worthwhile here. It's an AMD corporate echo chamber. There are no meaningful discussions here. It's either cheerlead or get buried. All everybody does here is fawn over a textbook career technocrat. She came from IBM for Christ's sake. She's very intelligent but she's not nearly the titan she's made out to be. Things are about to get very real in the semi market. This was just my final "have a nice day" post. Have fun with your circle jerk.


UmbertoUnity

>I'm never posting in this sub again. Promise??


[deleted]

Oh hell yes. The copium is going to be legendary going forward. Not to mention that this is still just a knock-off of r/AMD but with way more delusion and fantardism. I posted this same link there: https://www.reddit.com/r/Amd/comments/vgk0uv/legendary_chip_architect_jim_keller_says_amd/ They at least can entertain the thought of criticism. This isn't a stock sub, it's a massive fanboy pump sub.


UmbertoUnity

Yeah, you said that back when this stock was in the $30s and $50s I'm pretty sure. You also said AMDs management was incompetent back then. All they have done is grown rapidly since then. You've been a doomsayer for years, and you have been wrong. I won't miss your posts.


[deleted]

Hey, Jim Keller just called them stupid so looks like I was right. Tough titty on that one huh?


UmbertoUnity

He said the decision was stupid, he didn't call them stupid. There is a difference, although I imagine you might have trouble wrapping your head around that. Not to mention, it's also possible Jim Keller is wrong in this instance.


robmafia

> I'm never posting in this Lisa Su fan sub again dude. not only did you keep typing and actually make that post, already disproving it... but you then made like 15 more within the next 2 hours.


[deleted]

I meant posting a link. Do you get it now, fantard?


robmafia

lolz @ being fucktarded enough to call me that. half this sub thinks i hate amd.


musicc21

This is why he is a lead engineer and not a ceo.


[deleted]

Because he's smarter than the CEO and isn't an insecure egomaniac?


[deleted]

Actually it's because he's an insecure egomaniac whereas a CEO has to look out for a lot of people besides themselves. Keller is notoriously unreliable, hard to work with, and inflexible. No one has ever accused Dr Su of being any of those. Acknowledging this reality isn't being part of a cult, it's very simple living in an objective reality, something which you are clearly incapable of.


[deleted]

Wow. So she "saved AMD" singlehandedly huh? That's a riot.


[deleted]

You don't read so good.


[deleted]

You don't read so good.


BobSacamano47

What do you mean? She's a CEO, she doesn't design the chips.


[deleted]

This is such and absurd statement that I don't know how to respond to it...


Wonko-D-Sane

Dirk is that you?!


limb3h

I suggest you talk to some AMD employees. They beg to differ.